Blue Apron has made more than 8 million servings as per 2016 dataĦ.
The company went public in June 2017 to further establish its leadershipĥ. Subscription based models help blue apron retain customersĤ. Blue Apron offers variety of menus and options to its customersģ. Blue Apron has emerged as the market leader in its new categoryĢ. Below are the Strengths in the SWOT Analysis of Blue Apron :ġ. Currently, the only way to get Blue Apron kits without a subscription is to order them via Walmart-owned Jet.com, and they’re only available for delivery in the NYC area. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
The strengths of Blue Apron looks at the key aspects of its business which gives it competitive advantage in the market. For Blue Apron, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
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